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Health IT: Going Mobile

On March 4, Aetna announced a new approach for communicating with patients. Aetna is providing mobile solutions to the vast majority of its members which includes mobile “apps”, text messaging and mobile web access via smart phones. This is another innovative measure that is transforming the way consumers receive and access health information. Mobile access to health care is another tool that is lowering costs, increasing access and providing a new platform for patients to become more active in their health care.

“Our culture is increasingly on the go — with one in five Americans accessing the mobile web on a typical day,” said Meg McCabe, vice president of consumer marketing and product for Aetna. “It’s imperative that we meet our members where they are with resources that engage them in making well-informed health care decisions, improve their interactions with their physicians, and even help them save a little money along the way.”

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